Kit (ConvertKit) vs MailerLite: Which Is Better in 2026?
Last updated March 2026
Quick Verdict
Kit (ConvertKit) is best for: Content creators, bloggers, and solopreneurs focused on audience growth. MailerLite is best for: Small businesses and creators who want powerful email marketing at an affordable price.
Feature Comparison
| Feature | Kit (ConvertKit) | MailerLite |
|---|---|---|
| Overall Rating | 4.4 ★ | 4.6 ★ |
| Starting Price | $25/mo | $10/mo |
| Free Plan | ✓ | ✓ |
| Email Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| SMS Marketing | ✕ | ✕ |
| Audience Segmentation | ✓ | ✓ |
| Email Templates | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Free Plan | ✓ | ✓ |
| Campaign Analytics | ✓ | ✓ |
| Integrations | ✓ | ✓ |
| Deliverability Tools | ✓ | ✓ |
| AI Features | ✕ | ✓ |
Pricing
Kit (ConvertKit)
Free plan available. Creator plan from $25/mo.
- Monthly
- $25/mo
- Free plan
- Yes
- Free limits
- 10,000 subscribers, limited automation
MailerLite
Free plan available. Growing Business from $9/mo (billed annually).
- Monthly
- $10/mo
- Annual
- $9/mo
- Free plan
- Yes
- Free limits
- 1,000 subscribers, 12,000 emails/mo
Kit (ConvertKit) vs MailerLite: In-Depth Comparison
Kit (ConvertKit) and MailerLiteare both popular options in this category, but they serve different needs. Here's a breakdown based on their key strengths.
Kit (ConvertKit): Kit (formerly ConvertKit) is an email marketing platform built specifically for creators — bloggers, podcasters, musicians, and course creators. It focuses on simplicity, deliverability, and powerful automation for growing an audience.
MailerLite: MailerLite is a user-friendly email marketing tool popular for its clean interface and generous free plan. It covers email campaigns, automation, landing pages, websites, and pop-ups — all at budget-friendly pricing.
When it comes to pricing, Kit (ConvertKit) free plan available. creator plan from $25/mo., while MailerLite free plan available. growing business from $9/mo (billed annually)..
Pros & Cons
Kit (ConvertKit)
- ✓Excellent deliverability rates
- ✓Visual automation builder is very intuitive
- ✓Generous free plan (10k subscribers)
- ✓Built-in landing pages and opt-in forms
- ✗Email template designs are intentionally minimal
- ✗No SMS marketing
- ✗Reporting is basic compared to Mailchimp
MailerLite
- ✓Excellent value — generous free plan
- ✓Very clean, intuitive interface
- ✓Built-in website and landing page builder
- ✓Great deliverability
- ✗No SMS marketing
- ✗Fewer integrations than Mailchimp
- ✗Approval process for new accounts can be slow
Which Should You Choose?
Choose Kit (ConvertKit) if…
Content creators, bloggers, and solopreneurs focused on audience growth.
- ✓Excellent deliverability rates
- ✓Visual automation builder is very intuitive
Choose MailerLite if…
Small businesses and creators who want powerful email marketing at an affordable price.
- ✓Excellent value — generous free plan
- ✓Very clean, intuitive interface