Drip Review 2026
Marketing automation for e-commerce
Overview
Drip is an email and SMS marketing platform built for e-commerce brands. It specializes in deep integrations with Shopify, WooCommerce, and other e-commerce platforms, offering advanced automation based on shopping behavior and purchase data.
Key Features
✓Email Automation
✓A/B Testing
✕Landing Pages
✓SMS Marketing
✓Audience Segmentation
✓Email Templates
✓API Access
✕Free Plan
✓Campaign Analytics
✓Integrations
✓Deliverability Tools
✕AI Features
Pricing
No free plan. 14-day trial. From $39/mo (2,500 contacts).
- Monthly
- $39/mo
- Free plan
- No
Pros & Cons
Pros
- ✓Deep e-commerce integrations (Shopify, WooCommerce)
- ✓Revenue attribution and purchase tracking
- ✓Powerful behavior-based automations
- ✓SMS + email in one platform
Cons
- ✗More expensive than general-purpose alternatives
- ✗No free plan
- ✗No built-in landing pages
Best For
E-commerce brands that want behavior-based email and SMS marketing.
DripAlternatives & Comparisons
See how Drip compares to other email marketing tools.